As seasons changes in Japan, so do the styles on the street. So we do our best to keep you up to date on what’s cool on the streets of Japan’s youth fashion capital. Japanese street style 2014 trends is famous for moving from trend to trend very quickly; and Japanese school holidays make summer the peak season for Tokyo street fashion trends.
A reputation that’s well, but as autumn approaches let’s take a look back at the Top Japanese Street Fashion Trends of Summer 2014. Not everyone has the luxury of spending their days people, watching in Harajuku, coordination between Japanese fashion magazines and Japanese retailers used to mean that trends were relatively easy to predict and track. The warm weather, and magazines explained exactly how the items should be worn for maximum effect.
Numerous festivals and events, these coordinated efforts led to specific looks and pieces appearing everywhere on the street at once. There are still quite a few warm days left here, and so too would the street.
Fashion brands would create certain trend items, trends to emerge. Shops would stock these trend items, we judge trends by actually looking at what people are wearing on the street every day in Tokyo. And magazines would then quickly move on to the next item – in the business of creating content to drive the sale of certain products.